RiverEdge Park
Aurora Civic Arts Authority · In collaboration with Christkindlmarket Aurora · Aurora, IL
During her prior in-house role with Paramount Aurora, JZ created and produced a cast takeover in collaboration with Christkindlmarket Aurora. The original activation brought the cast of Charlie and the Chocolate Factory into the market in costume for a day of social content.
The Cast Takeover
Christkindlmarket’s mascot guided the cast through the market as the characters interacted with vendors. The team captured dedicated moments for individual cast members, while influencers filmed and shared the day with their own audiences. Producing the activation required coordination among the market, vendors, cast, crew, and content creators. Paramount continued the format as a recurring activation.
An original concept developed and produced without a prior template.
Coordination across the market, vendors, cast, crew, and influencers made the content feel rooted in the live event.
The format became a recurring activation after its initial run.
Selected Posts
These posts are examples of JZ’s work from her prior in-house role.